Vintage Original 1962 ITALY "Sestriere The Cableway" Ski Travel Promotion Poster

Description

Vintage Original 1962 ITALY "Sestriere The Cableway" Ski Travel Promotion Poster
Sestriere Ski Resort Italy - Vintage Advertising Skiing Poster (1962)
(Sestriere is a ski resort in Italy's western Alps, near the French border. It was the world's original purpose-built, high-altitude resort, having been built by the Agnelli family that owned the Fiat car company. The resort remained in their possession for more than 70 years. One of Europe's highest resorts, Sestriere was a pioneer in snowmaking facilities. Today, the combination of altitude and this technology makes Sestriere one of the world's most snowsure resorts.)
Wow! What an amazing advertising poster of the Italian Sestriere Ski Resort and Cableway from 1962
This is a guaranteed
ORIGINAL POSTER
from the period of creation, NOT a reprint or reproduction. It is a Vintage Original ITALY Travel Poster from 1962. Poster measures 24 x 38 inches. It is very good vintage condition. The colors are crisp and bright.
The poster is in original shape without linen on backside. Museums and serious collectors appreciate this extra value.
This poster was created in 1962 by
Amilcare Pizzi
(a famous Italian Graphics Designer) of
Amilcare Pizzi S.p.A. - Milano
(his Graphics Design Firm in Milano). I
t was p
rinted in
ITALY
for
"ENIT" (The Italian Government Tourist Board).
This poster displays beautifully and can be framed as is. Very Rare.
This poster is from a group of original posters belonging to a famous Austrian ski instructor in Vermont. They have all be stored in his home since they were originally obtained decades ago.
It is in very good vintage condition with vivid colors and no stains, rips, tears, tape or pin holes
It does have minimal edge wear from storage that can easily be covered by a frame
Please see all photos as they are an important part of the description
This poster is big ~ it measures 38 inches high x 24 inches wide
Will be carefully packaged in a sturdy tube inside a mailing box
and shipped
via
USPS Priority Mail
THANKS FOR STOPPING BY
NOTES re AMILCARE PIZZI:
Amilcare Pizzi (Milan, 1891 – Guello [CO], 1974) obtained a diploma from the Scuola del Libro at the Umanitaria school of Milan and worked as head of department at the Rizzoli & Pizio workshop, specializing in color reproductions; he bought his first printing machine in 1914. In 1919 Pietro Pizio left Rizzoli to set up a new partnership with Pizzi; thus the Pizzi & Pizio company was founded, with its curious phonetic alliteration, which dealt mainly with printing posters, receiving job orders from, among others, the Bestetti & Tumminelli company, a prestigious publisher of art publications in the1930s.
In 1933 in addition to the Milan printing shop, a new one in Rome was opened, whose principal client was the newly born Cinecittà Studios for the printing of film posters was. At the end of the World War II Amilcare Pizzi began his publishing activity in the field of art books, with a series called Silvana, which in the 1950s became Silvana Editoriale d’Arte.
Pietro Barilla was on collaborative terms with Pizzi & Pizio from 1936, on the occasion of the Italia Bella collectible figurine contest. Subsequently the Pizzi presses produced the posters and albums for the ‘Bonaventura Contest’, the extremely modern photographic cover of the 1938 catalog, the 1939 calendar designed by Erberto Carboni and later, in the 1950s, Carboni’s posters La pasta del buon appetito (The good appetite pasta) and Gallina con cinque uova (Hen with five eggs). Worthy of mention was the photographic service shot with a clear intent to advertise that shows us places, working process, and products of 1938 made in a modern graphic style.
After the company ceased its activity, Amilcare Pizzi continued his publishing activity with that rigorous style and high level of quality that still characterizes his new company, managed, after the death of Amilcare in 1974, by his nephew Rodolfo and his son Massimo. The collaboration between Barilla and Pizzi continues to the present day with the publication of numerous books of artistic and historical character.